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Why Buy Frozen?



  • Fish and seafood begins to decline in quality immediately after catching, so freezing as soon as possible retains quality and seals in freshness.
  • Freezing fish and seafood provides premium quality all year round.
  • As with other frozen foods, buying frozen fish allows you to use as much or as little as you want and reduces waste.
  • Purchasing frozen fish and seafood can be up to 25% cheaper than fresh - providing great value for money!
  • Thanks to freezing technology you can enjoy all types of fish and seafood regardless of the season and at affordable prices throughout the year.
  • Frozen fish and seafood offers improved nutritional benefits to everyone in your family.
  • Using frozen fish and seafood offers complete meal flexibility.
  • Fish and seafood sourced in its most sustainable and natural environment and then frozen in the shortest possible time ensures maximum freshness and ultimately the highest quality.
  • Helping the environment - buying frozen fish and seafood reduces carbon footprint because fresh exotic fish has to be flown into markets daily from all around the world.
  • Fish and seafood is recommended as part of a nutritionally balanced diet, and freezing allows year-round availability, making it easier to include as part of a healthy diet.
  • Freezing stops all microbiological activity; including pathogens which cause food poisoning, and spoilage - keeping everyone in the family healthy and in tip top shape!
  • Freezing is a natural process and does not require the use of preservatives.
  • Our meat and poultry is air frozen to maintain freshness, tenderness and flavour.
  • Most frozen meat and poultry can be cooked from frozen which reduces waste and is more convenient.
  • Frozen meat and poultry has a hugely extended shelf life – the majority of Dining Solutions foods have a shelf life of over 12 months.
  • Ensuring healthy meals, freezing stops the growth of harmful microbes and pathogens, which cause food poisoning and spoilage.
  • Frozen meat gives you the advantage of seasonal quality all year round.